Creative direction for fashion designer So won Lee's playful collection- Ppang Ppang.
Ppang Ppang, a wearable toy concept by fashion designer So Won Lee, are a collection of garments that respond to various movements by inflating like a balloon! Yatofu Creatives was tasked with developing the visual concept for editorial materials as well as a short concept video.
Clothing Design by So Won Lee
Photography by Esa Kapila