Jewelry Display
“I am not your missing piece. … I am my own piece.” -Shel Silverstein
InDetail jewelry commissioned Yatofu Creatives to design a set of jewelry displays for their brand, catering to a new generation of women who possess individuality and bravely create their own definitions of feminism. Inspired by the brand’s mission, Yatofu Creatives drew on the idea of individualism to create a set of displays which explored the idea of spectrum and could stand alone as a collection of sculptural objects.
Paying homage to the spectrum of femininity, the design concept explores the spectrums between rigidities, transparencies, textures, and forms. The display set offers a stage to showcase the beauty of the jewelry while underlining the unique point-of-views behind each piece.
Photography: Aleksi Tikkala, Tiina Eronen
Set Design & Styling: Piia Emilia