The new office space is located in the Hongkou area, a district in Shanghai known for its historic neighborhoods of condensed alleyway housings called lilongs. Influenced by the lilongs and the small alley streets of Southern Europe, Yatofu Creatives approached the design for INMEDIA's office by seeking to bring a sense of community into the office setting.

Yatofu planned the space with two zones which represent the “interior” and “exterior” of the alleyways. The wood-clad structure, which houses the private office and meeting rooms, draws inspiration from the residences that line the bustling alleys, with windows opening into the interior to offer a glimpse of the activity inside.

The “exterior” area references materials often found on alleyway exteriors, and is clad in glossy crimson tiles, paired against the rawness of the exposed concrete. Custom table lamps, whose forms are directly inspired by pedestrian streetlamps, line the table alleys as if luminating narrow passageways.

Along the glazed wall of windows, a sun-lit corridor serves as an area to relax and recharge, but can also be purposed as an informal meeting area for the employees.

INMEDIA's office steers away from generic office configurations to create one which promotes spontaneous interactions and blurred boundaries between the individual and the shared space. This format for their new office not only encourages interactive behavior, but also promotes a sense of community and combined purpose.

Photography: Wen Studio
Cinematography: JH.wang
Film editing: Mark Vicuña