Ppang Ppang

Creative direction for fashion designer So won Lee's playful collection- Ppang Ppang.

Ppang Ppang, a wearable toy concept by fashion designer So Won Lee, are a collection of garments that respond to various movements by inflating like a balloon!  Yatofu Creatives was tasked with developing the visual concept for editorial materials as well as a short concept video. 

Clothing Design by So Won Lee

Photography by Esa Kapila