In defining the concept of Teemaa’s branding and interior to reflect their values of honest, transparency, and quality; Yatofu wanted to reference both the rawness of tea as an ingredient, as well as reflect the sophistication and complexity of the tea through modern and refined lenses.

A grounded palette of honest and textural materials was extracted from those used in the process of tea-making itself, such as weathered steel, textured bricks and wooden surfaces. These were reinterpreted into a contemporary space through the use modern forms, with a focus on handmade qualities to create a visual dialogue which speaks to the markings of time and craftsmanship.

Environmental responsibility was prioritized in designing the space, leading to many definitive material and production decisions. In the sourcing and production process, one of the main goals was to eliminate an excess of off-cuts or leftover materials.

In the retail section of the teahouse, large wooden columns that serve as support for the wall shelves are hand-crafted with live-edged seams running down the outer faces, creating both a layer of nuanced detail as well as allowing maximum usage of the planks.

Yatofu Creatives wanted to embed an element of playfulness and approachability into the brand itself. In combining the refreshing brand visuals with the raw yet refined interior, Teemaa teahouse offers its customers a warm and approachable interpretation of contemporary tea culture for the Nordic lifestyle.

Branding & Visual Identity: Tino Nyman
Film: Mark Vicuña
Photography: Aleksi Tikkala
Still-life stylist: Piia Emilia