Clicbot Showroom

Beijing – ChinaRetail

In combining the fantastical visuality of the crystal caves with a futuristic aesthetic, Yatofu has created a Cave of Light Crystals for Clicbot to serve as their first experience center at in the World Trade Center Tower III in Beijing. Clicbot is an intelligent coding robot designed to educate while interacting with kids through play. Their product consists of programmable modular pieces that can configure into thousands of formations, and transform into a range of pre-designed characters with distinct personalities.

In conceptualizing the experience center, Yatofu wanted to create an otherworldly environment which could become home to a colony of these lifelike robot creatures, and looked to the crystal caves of South America as a source of inspiration.

Visitors of the space are made to feel as if they had discovered a futuristic realm inhabited by these curious and active beings.

Shards of light pierce through the space in a rhythmical pattern, creating separate areas for the robots’ various activities.

Yatofu’s collaboration with Clicbot has resulted in a unique presentation of a tech product, where the sense of interaction and approachability is key.

The concept of rendering the showroom as a cave where the robots live allows children and adults alike to approach unfamiliar technology with a sense of ease, wonderment and novelty, and at the same time introduces coding to children in a intuitive and interactive way.

Photography: Wen Studio
3D Animation: Eetu Sihvonen