Looking to go beyond the generic impressions of technology and gaming visuals, Yatofu Creatives set out to create a mold-breaking showroom that would be flexible, aesthetically current, and inviting to a vast field of visitors. A bold design concept was proposed where all exhibition props were to be moveable and multi-functional, and that the overall aesthetic of the space would be vibrant, stylish, and contemporary. The latter was achieved through a palette of muted contrasting colors to create a more subtle vibrancy, color gradients to bring softness, and the use of perforated metal mesh and fluorescent tube lighting to add a hint of edge and futurism.

To achieve a tech-centric yet stylish space, one of the major design implementations was the creation of a custom gradient wallpaper in shades of indigo and sunset peach. This added an extra dimension and created an eye-catching sense of identity to the space.

In response to the many technology and display specifications, it was important that the implemented design elements consider these needs. A central transformative column structure was designed to cater to VR equipment display while offering versatile exhibition configurations; tech stations were sleekly packaged into mobile carts; and the mobile metal grid separators act as spatial lighting, logo stands, and versatile structures for hanging equipment and display items. In spaces with such highly diverse and specific requirements, it is essential that all spatial elements not only fulfill their aesthetic purposes, but also function intuitively.

Interior photography: Meela Leino